In the upcoming days designers, labels, academies and other design-minded people are traveling to Milan, working hard to set up their exhibitions and getting ready to show their works to the world.
Ventura Lambrate 2014 welcomes you to discover the 170 international exhibitors on more than 13,000 m2 of exhibition space, part of the 5th edition - from 8 to 13 April - in the only completely curated design district during Fuori Salone!
One of the 2 projects designed by French designer, Matali Crasset for Ikea: a wardrobe and a tray. Here is the wardrobe.
"The IKEA PS wardrobe plays with what you hide and what you reveal. Use it bare or cover part of what’s inside by attaching plastic squares – like pixels – to the seethrough grid. Create your own decor or chose one of my three designs: a graphic pattern inspired by an equalizer, a landscape with a deer or a cartoon superhero who protects us. The combination of raw industrial design and the possibility to co-create makes this a wardrobe that suits many people and many spaces." Matali Crasset
Artworks (from the series ‘artist in residence Shanghai 2011’) by Dutch artist, Jochem Rotteveel. In order from top to bottom:Transmitter tape on cardboard / Statue for Innosince_tape on cardboard / Anti-Room 110901_tape on cardboard / On the roof past golden hour_tape on cardboard / Anti-Room 110902_tape on cardboard.
Paintings by Irish artist, Jonathan Dalton. In order from top to bottom: Sarah’s Horse (oil on board - 2012) / Gently, gently (oil on canvas - 2012) / Driftwood (oil on board - 2011) / Mrs Schipper, Waiting (oil on canvas - 2012)
"Dream Weaver" series of paintings by Australian artist, Kirra Jamison. IN order from top to bottom: Dream Catch Me (acrylic, gouache and vinyl on canvas 198 x 198 cm) / Thriller (acrylic, pen, gouache and vinyl on canvas 198 x 198 cm) / Not Even I Can Save You (acrylic, pen, gouache and vinyl on canvas 198 x 198 cm) / Still A Love of Mine (acrylic, pen, gouache and vinyl on canvas 198 x 198 cm).
With Brain_manufacturing, Merel Bekking (who calls herself a “research-based designer”) poses the question of what the perfect design might be. Like most designers, Bekking has the ambition of creating the perfect design. But defining this is difficult, since perfection is subject to taste and aesthetics. In Brain_manufacturing, Bekking excludes personal preferences and tastes and creates designs purely based on scientific research results obtained with MRI scanners. In every design process, the designer makes choices, such as which shapes, colours and materials to use. “If you let a group of non-designers make these choices, will you end up with the perfect design?” Merel Bekking says. “And if you ask people directly versus letting their brains give the answer, will there be a difference?” The Spinoza Centre for Neuroimaging in Amsterdam helped Bekking with her research by providing knowledge and the loan of MRI scanners. The Spinoza Centre also paired her with Dr Steven Scholte, a partner in Europe’s first neuromarketing research and consulting firm, Neurensics. Bekking and Scholte created their own method for scientifically researching people’s preferences and dislikes with respect to shapes, colour and materials by looking at the brain.
Artworks from the Back to the Start (2013) series by Australian artist, Belinda Fox. In order, from top to bottom: Waiting Here / Stillness is the Move II / Driving Me Backwards / Shelter II / I Don’t Want to Get Over You II.